MGMC to Unlock New Strategic Opportunities for the Malaysian MICE

Industry

More than 3,000 trade professionals are expected, giving Malaysian suppliers

direct access to decision-makers across Asia, the Middle East, Latin America

and Africa.

KUALA LUMPUR, 03 November 2026– Malaysian hotels, DMCs, airlines

and event suppliers are invited to meet international buyers face-to-face at the Meet Global MICE Congress (MGMC), taking place on 16–17 December 2026 at the World Trade Center in Moscow.

Organised by the Moscow City Tourism Committee, MGMC is expected to

bring together more than 3,000 business travel and MICE professionals from

over 40 countries. About 70 per cent of attendees are C-level executives,

according to the organisers.

For Malaysian suppliers, the draw is the exhibition floor. More than 150 suppliers will take part in scheduled B2B meetings with qualified buyers. A Hosted Buyers programme will bring over 200 decision-makers who manage major corporate event budgets, from China, India, Southeast Asia, the GCC, Latin America, Africa and the CIS.

"We attach immense value to the participation of our colleagues and industry

experts from Malaysia, which is rapidly emerging as one of the leading MICE

destinations," said Anastasia Popova, Head of Business Tourism Development Department, Moscow City Tourism Committee.

"The Congress offers an exceptional opportunity for Malaysian experts to showcase their potential on the global stage and expand their professional connections."

Practical tools, not just panels

This year's theme is "The Anatomy of Success in MICE: From Ideas and Tools

to Tangible Results". 

Sessions follow the full lifecycle of a business event, from concept to execution and post-event review. They focus on tools and methods delegates can apply immediately, with case studies on financial sustainability, digital technologies, entering new markets and crisis management.

Why Moscow?

Moscow offers high-capacity convention centres alongside more than 150 venues integrated into its business events ecosystem, including museums, historic estates, theatres and city landmarks. This allows organisers to build cultural experiences into a business programme. Foreign delegates can also apply for an e-visa, which simplifies travel logistics.

Registration: Industry professionals can register via the official MGMC

website:

https://business.russpass.ru/en/projects-events/meet-global-mice-congress/mgm

c-2026

About the Meet Global MICE Congress

Meet Global MICE Congress (MGMC) is Russia's largest MICE industry event, organised by the Moscow City Tourism Committee. Bringing together industry

professionals from BRICS countries, the Global South and beyond, MGMC combines an international exhibition connecting leading MICE suppliers with qualified buyers and a practice-oriented business programme focused on key industry challenges and opportunities. The 2026 edition will take place on 16–17 December at the World Trade Center Moscow.

Suggested subject line for editors: Moscow courts Malaysian MICE suppliers:

200 hosted buyers, 3,000 delegates, 16–17 Dec