"Hari Raya is a time for families to strengthen bonds and cherish relationships with loved ones, both near and far, regardless of age, gender, or circumstances. guardian has always stood by you during these celebrations, ensuring you have everything you need to lead a healthy and beautiful life," said Priscilla Wu, Managing Director of guardian Malaysia.
Speaking at the launch of guardian's 'Raya Untuk Semua' campaign at TRX Kuala Lumpur, Priscilla added:
"As the title of our Raya campaign suggests, guardian celebrates Raya inclusively, as a brand for everyone - from the young to the old, through different generations. Our curated products and services are designed to ensure everyone can enjoy the festivities feeling and looking their best."
"guardian is a brand that fosters family togetherness, playing an integral role in our customers' lives with a wide range of products offered at great value," Priscilla emphasized.
In conjunction with guardian's 'Raya Untuk Semua' campaign, a Raya music video has been launched on YouTube. This year's video, a sequel to last year's, reiterates the importance of strong family ties and values during significant occasions like Hari Raya. Reprising their roles in the video, the main cast comprises of Sham Visa and Amy Mastura as the father and mother; and their 4 lovely daughters played by Dr Amanda Elli, Puteri Shazwani Megat Ahmad Shahriman, Yasmin Khalid and Afeefa Ooi. The catchy song with joget vibes will also be aired on Era FM from the 1st to 12th April.
The video showcases how guardian contributes to the family's journey towards a healthy and beautiful life, spanning across generations from grandparents to grandchildren.
As Ramadan encourages self-reflection, self-improvement, and empathy towards the less fortunate, members of the media, influencers, and guests at the launch were invited to pick up Raya presents at the guardian store at TRX for 100 children from Pertubuhan Kebajikan Dan Perlindungan Nur Qaseh Malaysia, comprising 50 girls and 50 boys, with a total contribution amounting to RM10,000.
Additionally, ‘Pulut Kuning Zarina’ was distributed as gifts to launch guests. Zarina Zainuddin, a mother and entrepreneur, was recognized as one of guardian's outstanding International Women's Day personalities. Despite personal challenges, Zarina balances her entrepreneurial pursuits with the responsibilities of motherhood to her autistic sons with grace.
To celebrate guardian's 'Raya Untuk Semua' campaign, a substantial range of offers has been curated with savings of up to 50% including 60% discount on all Hair Color and all Beauty Mask & Lip Balm for purchase of a 2nd item.
Moreover, attractive Gift With Purchases are available at guardian stores during this Raya promotion period, which starts from 21 March 2024, such as:
· Free Puffy Beauty Pouch with purchase of RM180 and above in a single receipt for any beauty products including Skin Care, Derma Skin Care, Cosmetics, Beauty Accessories and Fragrances.
· Free Quby Stainless Steel Lunch Box with Thermal bag with purchase of RM120 and above in a single receipt for Hair Care, Bath Care, Oral Care, Deodorant, Shaving, Feminine Care and Baby Toiletries
· Free Foldable Trolley with purchase of RM188 and above in a single receipt for all Health Care products, GMS & Food and Confectionary
· Free guardian Raya Packets (8pcs) with purchase of RM68 and above in a single receipt while stocks last
· Free RM5 coupon with every purchase over RM68 in a single receipt
Priscilla concluded:
"We are thrilled to celebrate Raya with you and your family, with everyone, in fact. Remember, guardian is for everyone. Regardless of who you are, your needs, age, or gender, guardian is a brand that caters to all your health and beauty needs, bringing families together. We will always be here for you."
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